La Mer – North sails
Still Photo for Victor Claramunt’s fashion film
HOW IT BEGAN:
I was hired by the director Victor Claramunt to do some still photos and some other BTS pictures during the filming of his award winning Fashion film ‘La Mer’ along with the clothes company ‘North Sails’ who provided the garments.
CONCEPT
Victor Claramunt in his own words: “Since I was a child, I liked to play in every room of the house. I hung different objects from any part of the room that seemed that they could always have been there. This was the first image that came to mind when I thought about this film. Mixing style and social denunciation without losing the sense of humor to raise awareness of the dangers of plastics in the oceans was not a simple task. I believe that any narrative is good to achieve a goal. This is not a children’s game, we do everything possible to save the planet.”
FILM SYNOPSIS
We live in a society where we are not aware of the amount of plastic around us.This is not a child’s play. Four children, from 11 to 6 years old, in recognizable two-color environments, where the plastic that coexists naturally with us stands out,nobody cares. The kids will tell us what we are doing with our oceans … with our planet.
CREDITS:
- Direction and concept: VICTOR CLARAMUNT
- Cinematographer: JULI CARNE MARTORELL
- Still photoshooting: FRANCISCO HERNANDEZ MARZAL
- Phocus/camera operator: FEDERICO TAUS
- Colour grading & Postproduction : EIGHTY 4 TV
Models - Aroa Renau: AROA RENAU
- Lola Walton: LOLA WALTON
- Samuel Walton: SAMUEL WALTON
- Maria Tereski
- Make up artist: KUKI GIMENEZ AGENCY